Choosing a Moving Marketing Agency: 8 Questions Before Signing
Quick answer
Choose an agency whose written scope matches your moving business and whose reporting can connect spend with booked work. Ask the same eight questions of each candidate, including MMAI. Keep the proposal, ownership rights and exit terms in writing, and inspect the source behind a performance claim before treating it as proof.
8 questions to ask each candidate
Question 1
Do you work only with moving companies?
Ask for recent mover clients and the services delivered. A dedicated industry page alone does not establish a mover-only practice.
Question 2
Can you show results tied to booked moves?
Request the reporting period, spend, lead definition and booked-job count. Ask whether results are company-reported or supported by a client reference.
Question 3
Who owns the website, ad accounts and tracking?
Put domain access, site files, campaign history, phone numbers and customer-data transfer rights in the agreement.
Question 4
What is the minimum term and exit process?
Check the initial commitment, auto-renewal, cancellation notice and early-exit charges. Ask what service continues during a notice period.
Question 5
What will the full scope cost?
Separate setup, recurring management, advertising spend, hosting and optional software. Compare proposals with the same scope and billing period.
Question 6
How do inquiries reach our sales team?
Ask how forms, calls and CRM records connect, who investigates delivery failures and how bookings are attributed to their source.
Question 7
Which review sources can we inspect?
Read the source profile and check its date, rating and sample size. Company-wide reviews may cover industries or services outside your proposed work.
Question 8
What does your AI-search service actually include?
Ask for concrete deliverables and reporting. A published capability claim does not establish a search-visibility outcome.
Red flags to resolve before paying
- A proposal that will not separate agency fees from advertising spend.
- Unclear ownership or no written transfer process for your website and accounts.
- Performance claims without dates, spending context or a clear definition of a booked job.
- A cancellation clause you cannot reconcile with the sales promise.
- A claim of lead exclusivity without a recipient limit in the agreement.
- Guaranteed search positions or promised bookings without written conditions you can assess.
Ask for clarification when a proposal leaves a material term open. An unpublished field in this directory is a question to raise, not proof that the provider lacks a policy.
Compare proposals with the same scope
Start with the service you need: SEO, paid search or website work. Send each candidate the same service area, intended scope and reporting requirements. Separate one-time charges, ongoing fees and advertising spend.
Use the published marketing cost guide to identify the billing units you need to compare. Prices from unlike packages are not interchangeable.
Frequently asked questions
Should I choose a mover-only agency?
Mover specialization is one useful factor, but it does not replace clear terms, service fit and evidence of results. Compare the actual work proposed, the reporting method and the rights you retain if you leave.
How should I use this site’s scores?
Use them to find evidence to inspect and questions to ask. Missing facts lower a score even when a provider may offer the service. MMAI owns this site and reserves the first agency position; its score does not determine that placement.